PlanGrid Construction Productivity Blog


Grace Ellis

As a Content Marketing Manager at PlanGrid, Grace is the managing editor for the PlanGrid Construction Productivity Blog. With over eight years of experience in marketing, communications and PR for technology companies, she is specialized in high-quality content creation across both traditional and digital media platforms.

Eric Thomas

Eric Thomas is a Content Marketing Manager at PlanGrid. He develops PlanGrid’s content strategy and creates assets to educate their customers based on his experience working at Gilbane Building Co. and Truebeck Construction. He has more than six years of marketing experience and a Bachelor's Degree in Scientific and Technical Communication from Michigan Technological University.

Amanda Fennell

Amanda Fennell joined PlanGrid in October 2017 as Director of Marketing in EMEA, based in the UK. She has 20 year's marketing experience in IT, including working with some leading cloud organizations. She was the first marketing recruit in EMEA and supported the launch of the company in the region. Amanda holds an MA in Communications and Cultural Studies from DCU, Ireland.

Lynn Langmade

Lynn Langmade is currently the Director of Content Marketing at PlanGrid, where she develops content strategy, manages the editorial calendar, and oversees content production workflow. Lynn is also the managing editor of PlanGrid’s corporate blog and social media channels.

As an early adopter of social media, Lynn has over 45 thousand followers on social media. In 2014, Lynn was the recipient of the Marketo “Revvie” Award in the Socializer category. She has a PhD in English and over 15 years B2B high-tech marketing experience.

Adele Bernard

Adele Bernard (@Aadelebe) is APAC Marketing Director at Plangrid and has spent the last decade as an APAC Tech Road Warrior, presenting to leaders of enterprise organisations and organizing corporate events around the region.

Pete Schott

Pete is a Senior Product Marketing Manager at PlanGrid where he is passionate about bringing innovative products to market and crafting stories that showcase the value PlanGrid brings to construction companies all over the world.

Emily Tsitrian

Emily Tsitrian is the Director of Consulting Services at PlanGrid where she oversees the consulting and training team. In this capacity, she is responsible for driving world-class onsite training sessions and implementation to customers around the world. Emily holds a Bachelor of Arts degree in Economics from the University of California, Berkeley.

Ross Wagner

Ross is a Customer Advocate at PlanGrid. He helps implement PlanGrid with companies and projects up and down the West Coast. When not working, Ross loves exploring new cities, talking architecture, and seeing live music. He has a Five-Year Bachelor's Degree in Architecture and a Minor in Business from the University of Texas at Austin.

Aja Viafora

Aja Viafora works with PlanGrid to diligently create an engaged community on social media. Aja strives to share relatable content for people working in the construction industry and position PlanGrid as a thought-leader in the industry. When not crafting content for social media, Aja likes to travel the world, exploring, learning and laughing.

Amy Wolfenberger

PlanGrid Content Marketing Specialist

Dean Leichtle

Dean Leichtle is the lead consultant and trainer in the Midwestern United States and all of Canada for the PlanGrid Professional Services team. He works with companies to make sure their users are trained and the company knows all of the best practices, recommended workflows, and options for standardization when implementing PlanGrid.

Dean’s background is in large-scale enterprise software implementation, training, and workflow consultation. He is based out of Madison, WI.

Tracy Young

Tracy Young is the co-founder and CEO at PlanGrid, the leader in construction productivity software, where she oversees the corporate direction and strategy of the company, focusing on leadership, innovation, and customers.

Young founded PlanGrid with Ralph Gootee, Ryan Sutton-Gee, Antoine Hersen, and Kenny Stone in the fall of 2011. Prior to founding PlanGrid, Young helped build several hospitals as a construction engineer. She likes to joke that she went from working for one superintendent to hundreds of thousands through PlanGrid.

Young holds a Bachelor of Science degree in Construction Engineering Management from California State University-Sacramento.

Chelsey Tanaka

Chelsey is a Product Manager at PlanGrid on the Smart Recordset team, which focuses on ingesting construction data and making that data as easy to access and use as possible. She is passionate about solving customer problems and loves PlanGrid users, who constantly provide feedback to make the product better. Chelsey's background is in product management for enterprise companies and she enjoys working in industries where there's a large potential to improve people's day-to-day lives.

Mary Kate Francis

Mary Kate Francis is a Marketing Programs Specialist at PlanGrid where she manages the webinar and paid advertising channels. In her free time, she enjoys playing with dogs, drinking wine, and watching live theatre. Mary Kate earned a BA in English with a Certificate in Markets and Management at Duke University.

Christine Acker

Christine has spent nearly 10 years steeped in the construction industry, garnering deep expertise in lean management and bringing technology to distributed workforces. Currently, a senior product marketing manager at PlanGrid, Christine helps bridge the software company’s industry-leading product to the global construction industry. Prior to PlanGrid, Christine was an engagement manager at renowned consulting firm McKinsey & Company, focused on the construction and energy sectors. While at McKinsey, she oversaw the deployment of a lean management system across a 5,000+ employee distributed workforce and created a real estate firm’s IPD strategy to significantly improve productivity on the firm’s construction projects. Christine also spent four years at Clark Construction, in the GC’s Civil and Foundations department, where she proudly designed and managed excavation support for the Smithsonian Institution National Museum of African American History and Culture. Christine has her Professional Engineering license and holds an MBA from the University of Pennsylvania, a Master of Engineering in Engineering Management and a Bachelor of Science in Civil and Environmental Engineering from Cornell University.

Sidhtara Tep

Product Marketing Manager at PlanGrid

David Cain

As Chief Marketing Officer, David heads up the marketing team and is responsible for driving market leadership, global awareness, demand generation, and strategic events. He was previously the Group VP of Global Marketing and Operations at Marketo, and held prior B2B marketing leadership roles at SaaS companies SuccessFactors, OpenTable, and Replicon.

James Cook

James Cook is the Head of Strategic Alliances and Partnerships at PlanGrid. He works closely with PlanGrid’s partners to build a best-of-breed construction technology ecosystem. Prior to PlanGrid, James developed and managed software partnerships as a Director of Business Development at Box. James has also held various roles in finance and banking at Jefferies & Company and GE Capital. He earned his MBA at the University of California, Berkeley and his BA at Stanford University.

Rahul Shah

Rahul Shah is a Product Manager at PlanGrid on the Smart Recordset team, which focuses on intelligently ingesting construction data and making that information easy to access and use. His primary focus area is PlanGrid's BIM product strategy.

Joshua Progar

PlanGrid Customer Advocate

Emily VerMeulen

PlanGrid Director of Customer Support

Tyler Riddell

Tyler Riddell is the vice president of marketing at eSUB Construction Software. He is responsible for driving market leadership, global awareness, demand generation, and strategic communications. With extensive experience in the construction industry, he often shares his insights in articles written for leading construction blogs and publications.

Lorrin Blair

Lorrin is a Consultant on the Professional Services team, providing training to teams implementing PlanGrid. Prior to joining PlanGrid she spent years gaining first-hand experience on construction jobsites all over North America. Lorrin is OSHA 30 Certified, an Excavation Safety Competent Person and believes that all accidents are preventable.

Brent Darnell

Brent Darnell is the pioneer in bringing emotional intelligence to the construction industry. In 2012 he was awarded Engineering News Record’s top 25 newsmaker’s award for his record breaking program that “transforms Alpha males into service focused leaders”. He recently created the Total Leadership Library, an online library of courses on emotional intelligence and people skills for the AEC industry.

Ryan Pfeffer

As Engineering Manager at PlanGrid, Ryan Pfeffer leads the Smart Recordset team, working to build data driven tools to give customers superpowers.

Aditya Thakur

Aditya leads a cross-functional team building enterprise features and experiences to enable construction companies to get the most value out of PlanGrid as an organization. At Plangrid, he focuses on the most important data that can empower CEOs and other Execs at construction companies. Previously, Aditya spent time at Lookout, a cyber security company, as well as Jawbone, a health and fitness wearables maker.

Brigid Holdridge

PlanGrid Regional Sales Manager

Saaman Entezarmahdi

Saaman leads PlanGrid's Western Business Development team, which focuses on connecting technology deprived contractors with the PlanGrid field sales team. He is passionate about serving the construction industry with efficient software and the internal sales team with opportunities to enable future customers. When he is not helping future clients connect with local PlanGrid pros, he enjoys restoring Honda motorcycles and dirt-biking in his hometown of San Jose.

Erica Gasbarro

Erica Gasbarro is a Consulting Services Manager on the ProServices Team at PlanGrid. As a former Document Controller and Project Engineer at a mid-size CM in South Florida, she now trains AEC companies worldwide and creates custom workflows for teams to help them work smarter, faster, and more efficiently in both the office and the field.

Mark Buckshon

Mark Buckshon publishes the daily Construction Marketing Ideas blog at

Sam Spata

Sam Spata is an architect with 25 years executive experience as a client advisor and practice leader for capital project delivery. His international experience includes a range of delivery modes, from Design-Bid-Build to Novation to P3.

Sam is Owner and Principal of Method Lean, an independent Lean consultancy. He is an Improved Instructor with LCI and an approved CES provider with the AIA. To accelerate Lean learning and implementation, Sam Spata developed a unique framework, The Lean Progression©.

Gina Sloan

Gina Sloan was PlanGrid's very first Customer Adoption Specialist, bringing over 20 years of property management and enterprise tech experience to the PlanGrid Consulting team. In this role, she sets up PlanGrid customers for success with Consulting and Training Services packages. She lives in Boston, MA with her two sons and can frequently be seen at the hockey rink or lacrosse field cheering them on.

Amit Puri

Amit Puri is the Lead Consultant for the EMEA region at PlanGrid, a construction productivity technology company that streamlines project communication using mobile tech to capture critical project life-cycle data to improve workforce efficiency, reduce costly re-work and compile accurate as-built information for post-construction operations.

Before joining PlanGrid in 2018, Amit has spent 9 years in the Property & Construction industry, primarily in a Quality & Compliance capacity for 5 years at a Main Contractor.

During his time in construction, Amit has worked on multiple projects across the U.K. of varying size, value and complexity, having implemented and managed Quality Systems and worked on various digital tech initiatives, such as to improve construction quality, safety, productivity and information management.

Amit holds a masters degree in Property Development from Birmingham City University. He lives Birmingham, the “Second-City of the United Kingdom.”

Michael Carr

Michael is the President of MOCA’s software products division, Touchplan, and a co-founder of MOCA. He has 20 years of construction management experience with significant expertise in project controls. He currently leads the development of Touchplan. Prior to launching Touchplan, he served in multiple leadership and operational roles within MOCA providing construction management services to owners.

About Touchplan:
Touchplan is the only Lean way for project teams to easily execute the Last Planner® System by digitizing the old, analog process of sticky notes on the wall. Touchplan is a web-based, accessible-anywhere tool with a way to quantify and qualify areas for continuous improvement. Project teams can learn and use it within minutes of introduction and it also integrates with master schedules and creates constraint logs instantly. Designed for field planning and management, Touchplan serves everyone on the project team—from subcontractors, superintendents and project managers in the field, to project executives, architects and owners planning the build. As a division of MOCA Systems and with nearly 20 years of experience, it’s no wonder why 15% of the ENR top 100 list are veterans of this unique, common-sense solution.

Crowd Control Warehouse

Crowd Control Warehouse provides businesses and government organizations with effective, forward-thinking crowd control solutions including steel barricades, stanchions, retractable belt barriers and more.

Srikanth Veeraraghavan

Srikanth graduated from the Johns Hopkins University with a Masters in Information Security. He’s spent years working in the security field, most recently as Senior Security Engineer at Zendesk and previously at Mcafee and other early stage startups. He joined PlanGrid in June 2017 as PlanGrid’s Security Leader where he is focussing on implementing an Industry standard security program along with building the security team.

Stuart Frederich-Smith

VP Product Marketing at PlanGrid

Susan McCutcheon

PlanGrid Regional Sales Manager - Canada

Andy Rosenberg

PlanGrid Business Development Manager

Dorian Stewart

PlanGrid Field Marketing Manager

Anne Grenier

Anne Grenier joined BarkerBlue as Marketing Manager in 2017. Anne brings over 25 years of integrated marketing experience from a variety of companies. She worked previously with AT&T Advertising, SBC Interactive, and YP Marketing Solutions where she expanded awareness and usage of both B2B and B2C digital products. Some of her prior positions include: Regional Brand Manager, Senior Product Manager, Market & Sales Support Manager, and Product Development Manager. Her early career began at Sunset Magazine, and Interactive Market Systems in New York, where she sold and trained top ad agencies on marketing and media plan applications.

Ralph Gootee

Ralph Gootee is the co-founder and Chief Technology Officer at PlanGrid, the leader in construction productivity software, where he oversees product strategy for the company from design to development to delivery.

Gootee founded PlanGrid with Tracy Young, Ryan Sutton-Gee, Antoine Hersen, and Kenny Stone in the fall of 2011. Prior to founding PlanGrid, Gootee was a systems rendering engineer at Pixar Animation Studios where he helped write tools for animators used in Cars 2, Toy Story 3, and Brave. Prior to Pixar, Gootee was a software engineer at Sony Ericsson working on their first Android phone.

Gootee holds a Master’s of Science degree in Applied Mathematics, Probability Theory & Stochastic Processes from Johns Hopkins University and a Bachelor of Science degree in Traditional Mathematics, Abstract Algebra from Salisbury University.

Drew Moncada

Drew Moncada is the Customer Advocate for Texas and has helped implement PlanGrid for construction firms all across the United States. He started learning the industry in 1998 using AutoCAD R14. Working in the A/E field, he participated in designing various educational facilities across the Lower Rio Grande Valley and has seen the industry change from making hand made blueprint copies to the digital collaboration we see today. He moved to Austin, TX in 2012, and worked as a PE/BIM Coordinator designing electrical layouts for high rise buildings, as well as rolled out PlanGrid to his field and PM team before officially joining the PlanGrid family in 2016.

Tom Alterman

Tom Alterman is the Product Lead for Submittals, RFIs and Specs at PlanGrid. He has been building technology products for the last 10 years, mostly in Healthcare and Education.

Kaivan Entezarmahdi

Kaivan Entezarmahdi is a Registered Professional Civil Engineer in California. He holds a master's degree in civil engineering from San Diego State University and runs PlanGrid's Los Angeles and Orange County field operations. Prior to joining PlanGrid, Kaivan worked on marquee construction projects such as the Golden Gate Bridge Seismic Retrofit in San Francisco, Google's Bayview Headquarters in Mountain View and the Candlestick Point redevelopment in San Francisco. He brought his talents to PlanGrid 3 years ago where he has been responsible for growing the business in one of the largest US Metro Areas.

Barbara Acha

Bárbara Achá, bilingual economist, global software consultant, and early PlanGrid employee.

Barbara has worked with PlanGrid customers in various capacities from support to consulting and has implemented software at some of the world's biggest construction projects. She lives in the DC area with her husband, daughter, and dog and has a degree in Economics from Universidad Privada Boliviana in Bolivia.​​​​​​​​​​​​​

Rebeca Ayala

Rebeca is a Civil and Structural Engineer from the University of Bath, UK and the Georgia Institute of Technology, US. She spent over 12 years in the construction industry in positions ranging from contractor to owner. During her time in California, she worked with teams in building several healthcare facilities, before joining PlanGrid in 2014. As a Product Manager, her focus is on enhancing collaboration between all stakeholders on a construction project.

Kevin Cheng

Kevin is a Product Strategist at PlanGrid on the Product Team. Kevin has over 13 years of experience in the construction industry. He joins PlanGrid from Level 10 Construction where he worked as a Sr. Project Manager. Prior to Level 10, he was a Sr. Project Engineer at Rudolph and Sletten. He is passionate about creating a product that truly works for the construction industry and he hopes to bring his background and expertise to work with the team at PlanGrid to achieve that feat.

Gautam Sanka

Gautam is a Product Manager at PlanGrid on the Insights team, which focuses on leveraging the data being captured through PlanGrid to better empower the field and the corporate office of construction companies. He is passionate about creating data visualizations that both delight and inform users. Gautam previously worked at Opower helping utility customers become energy efficient through behavioral data insights.

Amy Palmer

Amy is the Sr. Director of Marketing at PlanGrid, where she thinks about new ways to tell the PlanGrid story and engage the PlanGrid community.

Propecta 2

Josh Wood

Tassos Lambrou

Blake Lockhart

PlanGrid Lead Consultant — Southeast Region