How to Make Photos in Construction Worth More Than 1,000 Words
Ever heard the phrase “A picture is worth a thousand words?”
Of course, you have. Whether you associate it with a wise old grandmother, a friendly schoolteacher or an overbearing board member, doubtless someone has forced this cliché upon you at some point. Probably more than once.
Well, it turns out it’s true. In fact, pictures are worth even more than a thousand words.
According to some estimates, the brain processes images 60,000 times faster than text.
Because we rely so heavily on our visual senses, photograph and other images like videos in construction are critical. They can help you keep track of changes onsite, increase safety, reduce the risk of lawsuits (please and thank you) as well as deliver a better product to owners at the end of a project.
In this post, let’s take a moment and examine exactly how upping the game for your photos in construction can benefit projects and businesses.
How Are Photos Typically Captured and Used in Construction?
Photos in construction are so commonplace on projects that they are in reality underutilized. To be clear, photos and videos currently are in heavy use on jobsites. Leveraging them for documentation isn’t a new idea, but unfortunately, their use isn’t always very efficient.
Today, many construction companies capture imagery through specified shoots, where the photographer takes a vast array of photos all at once, or occasionally have staff snap a few pictures on a point-and-shoot whenever needed. This has several drawbacks, such as:
- A slow turnaround: Photos are hard to upload, so the photographer typically doesn’t get to it that day (or that week).
- Are outdated quickly: While waiting, photos rapidly become outmoded, reflecting the jobsite inaccurately.
- Are lacking details: The rush of a photo shoot, or lack of understanding of the project specifics, means the photographer often can’t capture the persnickety details desperately needed by teams.
- A messy distribution process: Pictures get distributed through email or are printed out, which bring their own drawbacks: email is hard to use in the field, while printing is costly.
- A waste of resources: Both methods of delivery suck up many working hours. An unfortunate admin is left to manage them as they come in and deal with ongoing requests for them afterward.
- An inaccessibility in the field: Photos stored on a hard drive in the trailer or printed typically aren’t easily accessible to those in the field.
- A disjointed organization: Photos in construction become easily disorganized, ending up in different folders and subfolders on different servers, making them hard or impossible to access on the go.
Photo and video documentation are only useful if everyone can make use of the images, both in the office and field, without trouble and without requiring the help of a manager or admin.
Nevertheless, the good news is, when used effectively, photos in construction can provide a high degree of value to a project, improving decision-making and data-capture overall. You can and should leverage them in new ways to increase efficiency, boost worker happiness, meet budgets and shorten timelines.
Below, we’ll share seven ways construction teams can improve their photo capture to document jobsite progress, enhance safety and win more business.
7 Ways to Improve Photos in Construction
Enhancing Photos in Construction for Progress and Documentation
Capture the Full View
Photos make the most sense to those who capture them–but often the viewer is looking from a different perspective or for other details that the capturer might have failed to anticipate. That’s why a once-in-a-while photoshoot is so likely to miss important information.
Luckily, there are a few solutions. 360-degree photos are gaining popularity on jobsites for their ability to capture the full picture. Because everything is there, the viewer need only navigate to the component in which they’re interested.
There are many great and affordable options for 360-degree photos in construction. One solid provider of cameras is Ricoh. When connected to construction apps and software, this rich visual data can be used in many ways to document a project.
Watch this video from JBKnowledge if you’re interested in learning more about how the technology works together to facilitate better processes through photos in construction:
Ditch Email Attachments
When urgent issues come up, photos are often used to capture the area of concern at the moment and sent to the head office. While it may seem best to snap a picture and send via email quickly, this is an inefficient method of distributing photos in construction that could create a long chain of confusion and wrong information. Behind slow send times (if the email goes through at all), images typically lack the kind of context and detail needed to provide a full reference.
A better way to send photos in construction is to capture them on a mobile device and upload them attached to specific plans, documents or reports using cloud-based construction software. When attached to a particular sheet or issue that the whole team can see, not just individual emails addresses, this provides a much better reference to the real issue at hand.
With certain construction apps, like PlanGrid, there’s even the ability to mark up and annotate changes straight from the app to add more context and notes to the viewer. By adding in the full context and details, issues can be addressed more efficiently improving teams ability to make informed decisions when needed.
Put a Location on Imagery
We’ve all looked at a photo and thought to ourselves, “What exactly are we looking at here?” In construction, you definitely do not want to play a large game of GeoGuessr: “Was that taken here? Or here? Or over there?”
Instead, geo-tagging photos can eliminate a lot of manual work of tying photos to a specific location. It’s true that this can be done with GPS cameras, but in certain construction apps, it’s possible to automatically tag mobile photos to locations and view them through a map view.
GPS-tagged photos are particularly useful in the heavy civil sector when work needs to be completed on long roadways or underground.
Improving Photos in Construction for Safety
Streamline Site Inspections
The increasing amount of drones on jobsites have been taking construction photography to the next level. While some jobsites still need people to conduct inspections in certain areas, drones can be used in situations that are particularly dangerous–such as from great heights and in unstable conditions or near noxious gases/other compounds. Robots aren’t afraid of that, you see.
Even in situations that aren’t dangerous, but are merely hard to reach, drone imagery can pose less time and expenses. If you’re looking to learn more about the benefits of drone photography in safety and other aspects of building, take a look at our infographic.
Create Virtual Walk-Throughs
Forget photos for the construction crew. Remember those 360-degree cameras we discussed above? They can also be used to capture images for a virtual walk through when a virtual reality (VR) headset is available.
In addition to improving safety, because site managers don’t have to be there physically (which would increase the risk involved every step taken), VR walk-throughs can save money, especially if a manager is looking over multiple sites at once.
Building New Business with Better Photos in Construction
Develop Progress Photos and Timelapse Videos
High quality and innovative photos and videos can also help you bring in business. For instance, you can put your work on display with timelapse videos or drone photos. For general contractors, this is extremely useful to give prospects an idea of the quality you provide. A few of the best options for incredible construction imagery that can be used to bring in more business include EarthCam, OxBlue, Sensera and TrueLook.
Improve Quality of Turnover Packages and As-Builts
A good portion of construction income comes from repeat business, and a solid turnover package is one way to make a lasting impression with the owner at the end of a project. Once a project closes, photos can play an essential role in the closeout package, allowing facilities and maintenance teams to access them whenever they need to.
Of course, it can reflect poorly on the professionalism of the firm when they handoff a clunky digital folder full of disorganized, misnamed or hard-to-find photos. Contractors serious about making a lasting impression with a high-quality turnover package should take the extra time to add titles to photos when they are taken, which is much easier if you use software dedicated to the effort.
Additionally, if you add these photos to your document management system as you go, your photographs will stay much more organized. Then, by the time you export your as-builts, photos will already be in the files, easily accessible and searchable.
Don’t Settle for Average Photos in Construction
Sure, implementing a new process takes time. In the short run, getting new routines to improve how your capture, distribute and hand off imagery in construction can pay off immensely in both the short and long-run.
Overall, though, photos in construction are invaluable to the process. Even a thousand words can’t accurately represent an image that leverages our most important sense–whereas a picture does so handily. With the above steps in place, it can even do so easily.
Why wait to improve processes, increase safety and build a better business today? Don’t wait through another agonizing shoot; start now.