Best Practices to Connect Teams and Win Projects
We all know what it feels like when someone isn’t pulling their weight. Whether it was a project from university days or plain old household chores, lack of cohesiveness is a frequent point of contention anywhere humans have to work together. (So, basically everywhere.)
In fact, studies show that even when there is no reward for claiming you’ve done more than your share, nevertheless, people still do it. This tendency only increases as group size grows, making it harder for us to keep track of our contributions in relation to others’.
Not only is this annoying–when others do it, not when we do, of course–it creates difficulty forging collaboration in construction. This is just one example of the challenges of construction, especially when you follow the old model of every-stakeholder-for-himself, trying to get the job done as fast as possible without regard for the workflow, timelines or needs of others.
Unfortunately, this can put project’s in the line of fire and opens up the job and your company for increased risk. But while we all know collaboration in construction is essential for success, it’s way easier said than done.
In fact, even teams that feel they’re working together cohesively usually aren’t. According to a study by KPMG, 82% of owners feel they need more collaboration with their contractors–whether or not the contractors agreed. Therefore, if you want to please owners and investors, while simultaneously building an internal culture, it’s time to put a high priority on collaboration in construction.
How Does Your Collaboration Rank?
Do you think that your projects are up to par on collaboration? Before we start, we’ve created a helpful scorecard for you to do a collaboration gut-check on your projects. Fill out the scorecard below to see how you’re doing:
Now, are you ready to start building a more collaborative construction culture? Here’s the ultimate guide to help you do just that.
What Collaboration in Construction Means
First, let’s take a step back. You might be asking, what exactly is collaboration in construction? Excellent question, with some knotty answers.
At its core, however, “collaboration in construction” simply means that teams are working together towards one project goal. Communication is centralized with intelligent document management, rather than coming from outdated systems like paper or email. Everyone can access the main plans and goals of a project at any time, without having to rely on gatekeepers or slog to faraway offices in order to get the information they need.
When collaboration is strong, team members pool their resources and knowledge and prioritize meeting shared goals dictated by the timeline and budget of the entire process rather than their own goals. This, of course, is the ideal way to conduct projects.
Nevertheless, the reality can be less rosy.
Challenges of Collaboration in Construction
Traditionally, construction is a fragmented industry. It’s not that teams are choosing to not work cohesively. A lot of the obstacles of collaboration have to do with the flawed system itself.
Construction is a highly competitive industry and each stakeholder is jockeying for that little piece of the pie. Team members are frequently more interested in meeting short-term individual goals, rather than the project’s long-term end goal.
The large majority of contracts, especially if teams are working from traditional delivery methods like the design-bid-build method, define how to work on individual segments of the job, but don’t showcase how it all ties together. This gives team members different and often narrow perspectives that foster adversarial solutions.
As Electrical Contractor points out, “Traditionally, construction projects have been built in an adversarial environment. Each member of the construction team is forced to compete with the others to earn a reasonable profit; delays, conflicts and disputes are common.”
Moreover, “Progress is hampered by poor coordination between trades, incomplete drawings and specifications, and underfunding by the owner that slows cash flow and causes further conflict and delay. Subcontractors are seldom treated as equal partners in the process, and punitive contract clauses reduce trust between team members.”
Inequality, incompleteness, poor communication and litigation seldom lead to great partnerships. (Actually, it’s safe to say they never do.) Yet many companies suffer through the status quo because they are intimidated by some of the side effects of shaking up the system and truly committing to collaboration and construction.
Some of the common challenges of collaboration include:
- Overcoming the obstacles and growing pains associated with getting started in a new system
- Changing workplace and jobsite culture, which typically meets new processes with initial resistance
- Potentially higher costs upfront, although collaboration efforts typically lead to lower costs in the long run
The real question becomes: are you really willing to lose time, money and workforce buy-in for the rest of your company’s life, simply because instituting change is difficult?
… Obviously, that was a rhetorical question.
In case you need a little more motivation, let’s look at the main benefits you can expect from enhancing collaboration to increase your enthusiasm.
Top Benefits of Collaboration in Construction
Let’s return to that university example. Say for instance that you were writing a collaborative paper, and you gave each team member a separate section to cover blindly without any indication of what the others would cover–well, let’s just say that paper would be a mess. Most definitely, it would require extensive editing and reworking, probably just to pull off a passing grade. Wouldn’t it be better to give everyone the same outline upfront and stay aligned through completion?
Fostering collaboration and construction can be a lot like handing out that outline. By giving everyone a clear task list, and making it obvious how those tasks contribute to the whole–as well as what other people are doing to contribute to the whole–you create an appreciation for and reliance on other departments, contractors and stakeholders rather than enmity.
As a result, this leads to:
- Less changes and rework
- On-time project delivery
- Projects that stay on budget
- Higher profits
- Less wasted materials, money and manpower
- Happier owners and other project stakeholders
- Better brand reputation
- More long-term business and referrals
Studies also show that collaboration leverages similarities for better cooperation, improves the quality of the project overall and increases knowledge sharing among team members.
So, what do you really have to lose?
How to Start Building a More Collaborative Culture
Of course, just knowing the benefits of collaboration won’t bring you any closer to actually improving cohesion. If you want that collaborative culture, you have to take action; go out and get it.
Below, we’ll discuss some of the best practices and strategies for building (and maintaining) a collaborative construction culture.
Change Your Project Delivery Methods
If you’re using traditional construction delivery methods like design-bid-build, it would be bringing a great deal of disorganization and waste to your efforts. Traditional delivery methods are often narrowly focused on individual roles and scopes and it can tear teams apart by putting everyone on separate paths toward their own goals rather than working together.
On the other hand, modern methods such as Integrated Project Delivery (IPD) paired with Lean Construction–which take the bird’s-eye view of any project–can provide much better results. By ingraining collaboration early on in the project in a formal process, it’s more likely to be continued throughout completion.
Start with the Contract
While most parties are doing their best to protect their own interests when it comes to legal documents, contracts that distribute risk are much likely to build consensus over the long haul.
When a contract specifies drawbacks for everyone in event of failure, project teams will be less motivated in pursuing “What’s in it for me?” and instead will ask “How can we meet goals together?”
You will have a difficult time indeed creating collaboration in construction if you do not recognize and embrace diversity. That means understanding that your team is composed of diverse genders and backgrounds, multicultural and multilingual populations, and those who adhere to alternative identities and lifestyle choices.
Don’t forget that simply hiring diverse personnel is not the same as including them. If you want to build a collaborative workplace that leverages the knowledge and abilities of every worker, you have to give each and every person a voice. Particularly, if you’re embracing multicultural teams where English might not be everyone’s native tongue, ensure you provide them with the right platforms and tools that eases language barriers.
Use Collaboration Tools
Transmitting information between contractors, designers, suppliers and stakeholders is risky business. It also leaves lots of room for gaps in understanding and data loss. If you want to reduce those gaps and foster collaboration in construction, it’s important to take measured steps towards that goal, which requires usage of the right tools.
Building information modeling (BIM) is just such a tool to start collaboration off on the right foot starting in the design phase. Through the creation of 3D, time-sensitive plans that incorporate tasks and duties of all departments, you can reduce the perception of siloed activities and teams and increase cohesiveness toward the end goal. This offers more opportunity for integration, and by employing field collaboration software as well, gives everyone access to the same information at the same time.
Encourage Accountability Through Feedback
Collaboration in construction is all about accountability. Communication should be transparent, actively pushing and pulling for feedback from your team. If you don’t encourage active dialogue, you won’t get it. That’s not the same as not having opposition or bruised feelings, however–they’ll still come out, just in a less productive way. By asking for feedback, you can circumvent this and keep momentum positive.
At the end of the day, the construction industry is all about human beings. If you can get people to want to work together, collaboration will build itself. Institute in-person team check-ups regularly, as well as trainings and workshops.
Show appreciation and reward initiative. Social activities never hurt either, as they encourage both team bonding and cohesiveness. People who want to spend time together also want to work together, plain and simple.
Start Building Seamless Collaboration in Construction Today
Ready to learn more about seamless collaboration and institute a plan that works for your company today? In addition to our scorecard, we have a checklist available to help you achieve the most collaborative construction environment possible.
Download our Ultimate Construction Collaboration Checklist for handy tips, tricks and ideas that will unify your teams, streamline your project and keep your stakeholders happy now and in the future.